The development of infrastructure to accommodate an estimated 2 million visitors during the FIFA World Cup including state-of-the-art stadiums, a modernised metro system and new urban districts has increased interest from investors and businesses looking to set roots in Qatar.
In addition, the country has also invested in several developments over the past decade, including museums and cultural sites that bring Islamic and Arab art and tradition to the fore. The host city of the FIFA World Cup holds a firm lead on sporting events in the MENA region, part of the Cultural Experience category. The increase in rankings reflects the city's ongoing efforts to position itself as a global business and culture hub.
The capital city noted a 17-point jump in the category, along with bolstered positions in the business activity, human capital and political engagement categories of the report. Doha gains strength as a key global city in Kearney’s annual Global Cities Report, owing to an increased focus on Cultural Experience.
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